Zero Water vs Brita vs Pur

Zero Water vs Brita vs Pur: Which Should You Get?

These are all proven brands when it comes to home water filtration systems, especially for drinking water. They should be on top of the list whenever you are looking for a home filtration system. They can also leave you confused with all their excellent features.

So, which among them is the best drinking water treatment solution? This question can best be answered by drawing comparisons between similar products from these manufacturers.

We shall make it easy for you; go for Zero Water if you prefer water with zero dissolved solids, Brita if you don’t care for regular maintenance, and PUR if you are more concerned about waterborne diseases than other water qualities.

Also, stick around to understand why.

Let’s look at some products the brands have in common, compare their features, and see how efficient they are in solving the problem. Here is the breakdown of the Zero Water vs Brita vs PUR debate.

Faucet Filtration Systems

This is a Brita vs PUR contest because Zero Water is yet to venture into the field of faucet filtration systems.

PUR Faucets

The faucet mount unit and its filter replacement have been tested and accredited by the NSF and WQA for NSF/ ANSI standards 42, 53, and 401 for reduction over 70 contaminants, including 99% lead, mercury, and certain pesticides. These are more than any other faucet brand currently in the market.

They feature PUR’s trademark MAXION filter technology which blends carbon and ion exchange materials for maximum contaminant reduction. They also have PUR MineralClear filters made of natural minerals that leave the water with a crisp, refreshing taste.

They are easy to attach to the faucet outlet, and their packs come with backup adaptors and washers for both externally and internally threaded faucets in case they don’t fit. Otherwise, they are designed with standard faucet dimensions and may not require adaptation.

The faucet system has a 2-year warranty and the filter cartridge a 30-day warranty against all defects in material and workmanship.

PUR faucet filters can treat up to 100 gallons of water or last for three months, depending on water quality.

They all have a CleanSensor monitor, which visibly indicates the filter’s status, letting you know when it is time to change it. This is backed by PUR’s automatic safety monitor gauge, which turns off the filtering system whenever the filter is being replaced.

PUR PLUS Faucet Mount Filtration System with Bluetooth

PUR Faucets

This is PUR’s most advanced faucet filter. It is Bluetooth enabled, and they have a free downloadable app that can be synced with the phone to track water consumption and filter usage. You can program it and set schedules remotely, track water consumption, keep up with your daily hydration and estimate your savings from not buying bottled water.

This system is intelligent and efficient; it automatically disconnects from your device when you turn off filtration and goes into power-saving mode.

PUR PLUS Faucet Filtration System is the other premium filter in this collection, and then we have the regular PUR Faucet Filtration System- Horizontal and PUR Faucet Filtration System, Vertical

PUR PFM400H CHR Horiz Filter System, Chrome
14,737 Reviews
PUR PFM400H CHR Horiz Filter System, Chrome
  • FAUCET WATER FILTRATION SYSTEM – Enjoy refreshing, filtered water from your faucet with the PUR PLUS Faucet Mount Filtration System. It includes Mineral Core technology that filters water over...
PUR PLUS Faucet Mount Water Filtration System, Chrome – Vertical Faucet Mount for Crisp, Refreshing Water, FM3700
  • FAUCET WATER FILTRATION SYSTEM – Enjoy refreshing, filtered water from your faucet with the PUR PLUS Faucet Mount Filtration System. It includes Mineral Core technology that filters water over...

Brita Faucets

This faucet filter employs advanced Brita Carbon Block technology combined with a multi-stage filter. It facilitates 99% lead reduction along with 60 other contaminants, including benzene, asbestos, trichloroethylene, select pharmaceuticals, pesticides, herbicides, and TTHMs from tap water.

It also reduces chlorine and its residual odor and taste for better-tasting water. Brita filters are designed to preserve the healthy minerals and electrolytes in the water even as they remove contaminants.

The faucets come with three spray options and are very easy to set up with a single click installation without applying any tools. They come with a built-in filter replacement monitor with an indicator light to remind you when it is time to out the filters.

Both the faucets and their filters are BPA-free, so there is no potential of exposure to any adverse effects when you consume the filtered water. Each filter cartridge can filter up to 100 gallons or four months, subject to water quality and offers where they throw in more than one filter at discounted rates.

You can check out the offering for Brita Complete Water Filter Faucet System with 2 Filters, Brita Basic Water Filter Faucet System with 2 Filters, and Brita Complete Water Filter Faucet System.

Brita Basic Faucet Water Filter System, White, 1 Count
12,330 Reviews
Brita Basic Faucet Water Filter System, White, 1 Count
  • This complete Brita faucet water filter attaches to your standard faucet making tap water cleaner and great-tasting; filtration system is easy to install; no tools required

The Comparison Between Brita vs PUR

PUR faucet filters are superior in terms of the sheer number of contaminants they can handle. They take pride in this, and you will often come across phrases like ‘10 times more than Brita’ when they compare the two.

When it comes to functionality, the PUR PLUS system with Bluetooth takes the day because a lot can be achieved remotely, and it keeps better records. It comes at a price, though, and you will have to fork out upwards of an extra $10 to get it.

Budget-wise, Brita is more pocket-friendly because if you go for the two-filter option, you get twice the capacity at almost the same price.

Water Filter Pitcher

All three brands are a feature in this contest

PUR Water Filter Pitcher

PUR Water Filter Pitcher

They have a battery-powered CleanSensor filter life monitor with a changing LED light that indicates the state of the filter so you will not forget when it is time to replace it. It measures the amount of time the filter has been in your pitcher.

They use PUR PLUS filters that have been certified by NSF and WQA to remove up to 99% of lead and reduce many other contaminants, more than any other pitcher filter in the market. They have attained NSF/ANSI standards 42, 43, and 401.

They reduce chlorine levels, leaving the water better tasting with no chemical odor.

The PUR water filter pitcher filters process up to 40 gallons or go for two months before they are due for filter replacement, subject to the state of the water.

Their construction is BPA-free, so you are not exposed to any conceivable health effects.

The filtration process takes 8 to 18 minutes per liter.

The PUR water pitcher unit has a 90-day warranty, while the filter cartridge has a 30-day warranty against all defects in material and workmanship.

Brita Water Filter Pitcher

Brita water pitchers remove 99% of the lead from your drinking water and reduce chlorine traces and its associated odor and taste, among many other contaminants.

These water pitcher filters don’t need to be pre-soaked, and you can start filtering clean drinking water instantly. It is easy to keep track of the filter’s health via the built-in electronic filter indicator on the Brita pitcher.

The Brita Grand Water Pitcher filter has a capacity of 40 gallons or two months. The pitchers have been streamlined to fit small spaces and are made using BPA-free material. Its easy-fill lid locks in place to keep the already filtered water safe from recontamination.

Brita Everyday Water Pitcher with Longlast+ Filter

This particular pitcher uses a sticker calendar to mark the date when filter changing is due.

The Longlast+ Brita water filter has a large capacity of up to 120 gallons and can handle a group effortlessly. This translates to roughly six months, also subject to the quality of water.

ZeroWater Pitchers

ZeroWater ZP-010, 10 Cup 5-Stage Water Filter Pitcher,NSF Certified to Reduce Lead, Other Heavy Metals and PFOA/PFOS, White and Blue
  • Filtered Water Pitcher: The 10 Cup 5-stage Water Filtration Pitcher features a one-hand, push to dispense spigot that allows you to fill your cup or favorite water bottle without any lifting

Zero Water pitchers are ergonomic, from the comfort grip handle they feature to the quick-fill spigot. You barely feel the weight as you pour water.

Water goes through a 5 stage filtration system involving activated carbon and ion exchange designed to deliver tasty water by removing total dissolved solids that affect water’s flavor. This process reduces lead PFOA/PFOS and other contaminants and impurities.

Ready-Pour technology allows you to dispense filtered water as the reservoir filters without interfering with the process.

One filter has a capacity of 20 gallons, depending on the state of the water. All the water filter pitchers undergo BPA-free construction.

EcoFilter by ZeroWater 10 Cup Pitcher

EcoFilter by ZeroWater 10 Cup Pitcher

The EcoFilter is part of ZeroWater’s latest project targeting environmental sustainability. It is environmentally friendly because they have less waste to dispose of with their no plastic filter shells.

It has an impressive 120-gallon or six months’ filtration capacity, three times longer than the conventional filter. It uses carbon-wrapped filtration technologies that allow it to reduce chlorine for great taste and reduced odor, which is certified by the NSF.

They gave it a contoured handle for a non-slip ergonomic grip. The entire construction of the pitcher is BPA free which is safe for all users.

Comparison of Zero Water vs Brita

The capacities of the EcoFilter by ZeroWater and Brita Longlast+ filters are the same and happen to be the highest for water pitchers. The EcoFilter is slightly less costly than the Longlast by around 5 dollars, making it the overall winner in terms of capacity and bang for the buck.

However, Zero Water has the lowest capacity at 20 gallons for their regular products, while the rest are 40 gallons.

The EcoFilter also wins most eco-friendly because the filter lasts longer, and it has the least plastic composition


PUR Dispensers

PUR Dispensers

PUR dispensers are large-capacity dispensers with slim designs to enable them to fit in your fridge.

They have WQA and NSF certification to remove 99% lead and 22 other contaminants and impurities, more than any other pitcher filter. They are NSF/ANSI compliant for standards 42, 53, and 401.

They have PUR’s CleanSensor filter monitor to check the life of the filter. The water unit has a 90-days warranty and the filter cartridge a 30-day warranty against defects in material and workmanship.

They can filter up to 40 gallons or between one and two months. Takes approximately 20 minutes for the tray to filter through the water.

ZeroWater Dispensers

Zero Water dispensers have Ready-Pour technology, so you can enjoy the filtered water before the pitcher is full.

In ZeroWater pitchers and dispensers fashion, the water will pass through a 5 stage filtration system that rids it of virtually all dissolved solids. It removes include lead, PFOA/PFOS, and other contaminants and impurities.

They are BPA free and come in compact designs so they can fit in tight spots

The filter has a capacity of 20 gallons

Comparison of PUR vs ZeroWater Dispensers

PUR dispensers give more value for money as they double the capacity of the ZeroWater dispenser for the same price range.

They also remove a wider range of contaminants than ZeroWater, although ZeroWater does a thorough job with dissolved solids.

 Replacement Filters

Faucet Filters

PUR Filters

They are certified by NSF International to removes 99% of lead and reduce 72 contaminants and substances, including sediment, chlorine (taste and odor), and its byproducts. These are more than any other brand.

One filter offers 100 gallons or 2 to 3 months of filtered water.

A PUR filter can filter over natural minerals for great tasting and clean water.

Brita Filters

They use the advanced Brita Carbon Block technology and multi-stage filter system to filter out contaminants found in tap water while retaining healthy minerals and electrolytes.

They also filter out chlorine and its associated taste and odor, 99% lead, and 60 other contaminants, including benzene, asbestos, trichloroethylene, select pharmaceuticals, pesticides, herbicides, and TTHMs from tap water.

Pitcher and Dispenser Filters

PUR Filters

The PUR pitcher filter is compatible with all PUR pitchers and dispensers.

It is certified to reduce over 12 contaminants and certain pesticides, pharmaceuticals, heavy metals, chlorine (taste and odor), and many more. More contaminants than any other filter.

Filters up to 40 gallons or two months.

PUR Filters

Brita Filters

They remove 99% lead from water and reduce chlorine, chloramines, and their odors and taste along with a host of other contaminants.

They have a capacity of 2 months or 40 gallons.

Brita has signed up for the TerraCycle program, and they are 100% recyclable. The free recycling program cuts your plastic waste by up to 80% if you are using Brita.

This is the most powerful Brita pour-through filter on the market today. Remove more contaminants than the standard filter.

It enhances filtration due to its improved filtration surface area.

It has a capacity of 6 months or 120 gallons.

ZeroWater Filters

ZeroWater Filters

All ZeroWater filters come with a free water quality meter which helps you check if the filter works accurately by testing water quality.

EcoFilter By ZeroWater Replacement Filters

A Zero water filter replacement has the capacity of 120 gallons or six months of service, three times longer than your standard filter. They fit in the EcoFilter 10 cup filter by ZeroWater.

They are NSF certified for the reduction of chlorine taste and odor

They use carbon-wrapped filtration technology, which has cartridges without plastic shells, meaning there is no plastic filter shell to dispose of. This renders them the most eco-friendly filters.

The Comparison Between Replacement Filters

Overall, a Brita filter will outlast the other two filter types with the exception of the EcoFilter by ZeroWater, which leads the pack alongside Brita’s Longlast filter. A Longlast filter can filter up to 120 gallons of water, depending on the quality of water.

On the accuracy of the filter condition, ZeroWater takes the crown because it provides a water quality meter with every filter. You get a more accurate reading of the state of the filter from the actual water. The rest of the indicators are time-based and don’t factor in the quality of water.

When it comes to getting rid of contaminants, PUR has an advantage because they tackle everything, including pathogens that may form in your water pipes. ZeroWater are also not badly off with their thorough zero dissolved solids policy.

Drinking water travels a long way from the local treatment facilities to your home faucets, encountering a lot of contaminants on their way. It is hardly as clean as you would like when it finally reaches its destination.

A significant part of the infrastructure is aging, which heightens contaminants like lead, mercury, chlorine, pesticides, and microbial cysts finding their way into the water. Home water filtration is therefore not going anywhere, and it’s time we familiarized ourselves with the available options.

Amanda Perkins

Amanda began her career as a technical writer for a healthcare group in 2008. Years after getting married and starting a family, she joined her husband Joshua on the Water Filter Authority journey to educate other families and households about safe, affordable, and effective water filtration systems.